You’re tired of managing a loads different marketing tools, right? CRM over right here, e-mail tool there, a funnel builder somewhere in the cloud, and don’t even get me begun on training course platforms. It’s a mess. However what if you could run your whole company– or even your clients’ businesses– on a solitary, structured system? That’s where GoHighLevel (GHL) steps in. And truthfully? It’s type of a game-changer. Let’s dive in GoHighLevel Marketing Agency Playbook.
What Makes GoHighLevel Stand Out in 2025
Look, the digital marketing world is loaded with “all-in-one” pledges. However GoHighLevel really delivers on a lot of them. Whether you’re running a digital firm, handling customer projects, and even considering marketing software application, GHL is developed to make your life much easier.
You have it all: CRM, email marketing, workflow automation, training course production, internet site and funnel contractors, SMS campaigns, social media organizing– the list continues. It’s like ClickFunnels, Kajabi, ActiveCampaign, and a couple of other devices incorporated. But with a twist: it’s customized to agencies and resellers, not designers or instructors alone.
The All-in-One Advantage
Ever before seemed like you’re paying for 5 tools yet just utilizing half their features? GoHighLevel’s biggest stamina is combination. You log in when, and whatever’s there. Say goodbye to tab overload. Say goodbye to “which platform was that on once again?” moments.
Unrestricted funnels, websites, and products: Even on the entry-level plan, you can build as several as you want. That’s a massive win if you’re managing numerous customers or projects.
Integrated CRM: Equivalent to the likes of ActiveCampaign and ClickFunnels. You can track leads, take care of pipelines, and automate follow-ups– all in one area.
Advanced automations: Sector calls, trigger emails or SMS, step leads through pipelines immediately. You’re essentially putting your firm on autopilot.
TEXT & voice integration: Two-way texting, voicemail decreases, and also Facebook Carrier. Satisfy your leads where they are.
Social media organizer: Arrange, post, and analyze content across channels. It resembles Buffer or HootSuite, but developed into your main control panel.
And here’s the twist: plans begin at $97/month, which is way more economical than stacking up Kajabi, ClickFunnels, and a CRM (which could conveniently run you $300+ per month).
The GoHighLevel Experience
Alright, let’s obtain individual for a second. I’ve utilized a lot of these platforms. Some are slick yet minimal (taking a look at you, Kajabi). Others are effective however complex (hello, Kartra). GoHighLevel lands someplace between.
The control panel is quite instinctive, though it’s not mosting likely to win any type of layout honors. You’ll locate some quirks– settings are scattered across various panels, and the UI can feel a little bit chaotic. But once you get the hang of it, the workflow is smooth. You can even produce multiple control panels for different customers or tasks, which is a lifesaver if you’re running a firm.
And the organization? Cook’s kiss. Sub-accounts let you keep customer work completely separate, so you’re not blending campaigns or information.
Funnels, Internet Sites, and Landing Pages– Oh My!
Building funnels in GoHighLevel is a wind. Seriously, if you’ve ever utilized ClickFunnels or Leadpages, you’ll really feel right in your home. You just develop a sub-account for your client, then hop into the funnel builder. There more than 1,000 templates, so you’re never ever starting from scratch (unless you want to).
Wish to migrate from ClickFunnels? There’s a one-click import feature. Want to duplicate an effective funnel for a new customer? Snapshots let you do that in seconds.
The drag-and-drop builder is instinctive, and you can personalize templates or develop from square one. It’s not quite as elegant as Elementor (which has more widgets, computer animations, and advanced design alternatives), but for the majority of agency tasks, it’s more than enough.
You also get global sections and brand name boards– think multiple-use web page aspects and regular branding across all your websites. Conserves a ton of time GoHighLevel Marketing Agency Playbook.
Email Marketing: Powerful, However With a Catch
GoHighLevel’s email marketing automation is durable. You can construct complex campaigns, established triggers, automate follow-ups, and also split examination for much better conversions. Real-time analytics let you see what’s working and what’s not.
But right here’s things: email programs can obtain expensive. You pay $0.01 per email, so if you’ve got a huge checklist (say, 30,000 clients), costs can build up fast– in some cases greater than the Unlimited plan itself. Plus, deliverability isn’t always outstanding. GHL counts on Mailgun, and some individuals report lower inbox prices compared to platforms like ActiveCampaign or ConvertKit.
Templates? There are hundreds, however a lot of are only available in Agency Setting. Sub-accounts get a handful of plain choices, so if you want extra, you’ll require to upgrade or construct your own.
CRM: The Foundation of Your Company
If you’re serious about client administration, GoHighLevel’s CRM is a standout. You can:
- Track every lead, chance, and consumer in an aesthetic pipeline.
- Combine communications throughout SMS, e-mail, and Carrier.
- Schedule visits and handle schedules.
- Sector contacts with tags and smart checklists.
- Rating leads based on engagement.
And with the customer site, your consumers can log in, track their job progress, and review interactions. It’s a degree of transparency that develops count on (and conserves you a lots of back-and-forth e-mails).
Social Media Scheduling– No Extra Expense
Among the coolest features? The Social Planner. You can develop, timetable, and examine messages throughout all your networks– no requirement for Buffer or HootSuite. It’s consisted of in your plan, so you’re saving a lot more on third-party tools.
Products, Courses and Memberships– Ready to Market
GoHighLevel sustains digital items, on the internet programs, subscriptions, and also physical items (though dropshipping isn’t a choice). You can submit videos, audio, records– whatever your training course needs.
You can also import training courses from Kajabi, which is a huge plus if you’re migrating. While GHL’s course features aren’t as advanced as Kajabi or Thinkific (no training course leaking or deep community tools), they’re more than enough for many developers and agencies.
You also get:
- Training course certificates
- Several repayment options (consisting of installments and free courses).
- Easy integration with your funnels and CRM for automatic nurturing.
Track Record Monitoring– Secure Your Brand name
On the internet reviews can make or break your organization. GoHighLevel automates testimonial requests after every transaction– by means of text, email, or perhaps QR code. You can monitor evaluations across platforms like Google and Facebook, react to feedback, and also reroute unfavorable remarks to a private form before they go public. It’s a wise means to build count on and handle your reputation.
Integrations GoHighLevel Marketing Agency Playbook
GoHighLevel integrates with Zapier, repayment cpus, email devices, and a lot more. So if there’s something GHL does not do natively, you can typically attach it with your preferred third-party applications.
Who Should Utilize GoHighLevel?
Below’s the bottom line: GoHighLevel is best for digital firms, software application resellers, and B2B organizations that intend to streamline operations and provide more worth to clients. If you’re a web content designer or need super-advanced course features, you could locate platforms like Kajabi or Teachable a far better fit– but you’ll pay more for those specialist features.
If you’re running numerous projects, taking care of client campaigns, or intend to resell software application, GHL’s unrestricted sub-accounts, automation, and pricing structure are tough to defeat.
What’s Not So Fantastic?
No system is excellent. Here are the main drawbacks:
- Email prices and deliverability: Broadcasts can obtain expensive, and inbox prices may be lower than dedicated email systems.
- UI/UX peculiarities: The interface can really feel messy, and settings are often tough to find.
- Not a specialist: Training course production, community, and progressed design features are fundamental contrasted to committed systems.
- SMS costs: Texting isn’t included in your registration– there are added costs.
The Decision: Should You Change to GoHighLevel?
If you’re tired of duct-taping your technology stack with each other and want a solitary system that does (almost) everything, GoHighLevel is a clever step. It’s inexpensive, scalable, and constructed with agencies in mind. You’ll save money, lower frustrations, and provide much better outcomes for your clients.
However if you need best-in-class course production, or you’re consumed with pixel-perfect style, you might wish to maintain a specialist device in your arsenal.
Still, for a lot of agencies and digital businesses in 2025, GoHighLevel isn’t just one more shiny things– it’s the backbone you’ve been waiting on.
Ready to improve your workflow and lastly get all your marketing under one roof? Give GoHighLevel a try. You might just ask yourself exactly how you ever before lived without it.